News you can use: Anthropologie to Debut Wedding Gowns

You have probably noticed the is a major trend in "Anthropologie Inspired" weddings and photo shoots: one part shabby-chic, one part vintage inspired, usually with a splash of DIY- all magical, charming and unique. Here are some snippets from a few of our favorites from around the web...

Photo Credit: Simply Bloom. See the wedding here.

Photo Credit: Christine Farah Photography. Shoot created by: Sugar and Fluff and Platinum Weddings by Kerrie. See all of the images here.

Photo Credit: Stephanie Fay. Wedding seen here on Style Me Pretty.

Photo credit: Schnack Studios. Shoot created by: Design: Joyful Weddings & Events and Adorations Botanical Artistry. See all of the images here.

Well, Anthropologie has caught on to this trend. The brand’s parent company, Urban Outfitters Inc., announced that it will launch a bridal collection featuring heirloom wedding gowns, bridesmaid dresses, accessories and gifts designed with Anthropologie’s distinctively ethereal, feminine feel.


The still-unnamed bridal concept launches in Spring 2011 as a Web site, through which brides-to-be can schedule local fittings, before branching into stores. “We have found that many brides-to-be are inspired by our aesthetic,” Anthropologie co-president Wendy B. McDevitt said in a statement. Wedding gowns will retail from $750 to $5000, with occasion and bridesmaid dresses starting at $200. Content and Photo Credit